About us
Our Difference
Dental Marketing Done Differently
Most multi-location dental campaigns are wasting 20–40% of their budget. We fix that first.
Most dental marketing agencies optimize for clicks, impressions, or vague “brand awareness”. We focus on what actually drives growth:
- New patient volume
- Cost per acquisition (CPA)
- Return on investment
Every decision we make is tied directly to revenue, not vanity metrics.
How We Work
We keep things simple and focused on performance.
- Google Ads management for multi-location dental practices
- Full account audit and restructure (if needed)
- Ongoing optimisation, testing, and reporting
No unnecessary services. No bundled retainers. Just what drives new patients.
Why Google Ads?
For the past 15 years, Google Ads has proven itself as the most reliable and consistent marketing channel. Despite multiple changes to the marketplace, Google continues to dominate search. Their acquisitions of Android, YouTube, DoubleClick, and others has expanded this dominance across multiple platforms and devices.
We periodically test Microsoft Ads (formerly Bing), but often find it to be an underperforming channel. Meta Ads can work in some markets, depending on local competition. However, Meta is known for over-reporting positive results which cannot always be verified.
Our team has experience in every digital platform and are happy to provide advice and even test various channels.
Our Difference
How We Approach Growth
Most agencies treat Google Ads as a marketing channel. We treat it as a revenue engine.
1. Start with the numbers
We analyse your current performance, cost per lead, conversion rates, and patient value to understand exactly where you stand.
2. Eliminate wasted spend
Across nearly every account we audit, 20–40% of budget is being wasted. We fix inefficiencies before scaling anything.
3. Scale what works
Once campaigns are performing profitably, we scale in a controlled, data-led way to increase patient volume without sacrificing efficiency.
Why It Works
Lead by data, not hunches
- No guesswork, every decision is backed by data
- No unnecessary complexity, just what drives results
- No reliance on increasing budget to improve performance
Track Record
Our experience is built on managing and scaling paid acquisition for multi-location dental groups and DSOs.
- 15+ years managing Google Ads, including enterprise accounts with budgets exceeding $8M annually
- Specialised focus on dental over the past 3+ years
- 2,000+ new patient leads generated in a single quarter for a regional dental group
- Consistently reducing CPA while increasing lead volume across multi-location accounts
See What’s Possible With the Right Strategy
If your campaigns are underperforming, or you’re unsure where your budget is going, we can help. We’ll review your current setup, identify wasted spend, and show you where performance can be improved.