Privacy Policy
Effective date: 1 January 2026
Last updated: 23 April 2026
Vector 44 Ltd (“we”, “us”, or “our”) respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, store, share, and protect personal information when you visit www.v44.uk, contact us, or interact with our website.
This Privacy Policy is intended to apply to website visitors in both the United Kingdom and the United States.
1. Who We Are
Vector 44 Ltd operates the website www.v44.uk.
2. Information We Collect
We may collect the following categories of personal information:
- Contact information, such as your name, company name, and any details you provide when submitting an enquiry through our website.
- Enquiry information, such as the content of messages or requests you submit to us.
- Technical information, such as your IP address, browser type, device type, operating system, and referring website.
- Usage information, such as pages viewed, time spent on pages, clicks, navigation paths, and similar website interaction data.
- Marketing preference information, where you choose to provide it or interact with marketing-related content.
3. How We Collect Information
We collect personal information:
- Directly from you when you complete a contact form or otherwise contact us through the website.
- Automatically through cookies, Google Analytics, and similar technologies when you use our website.
- From service providers we use to help operate our website and understand website performance.
4. How We Use Your Information
We may use your personal information to:
- Respond to enquiries and communicate with you.
- Operate, maintain, and improve our website.
- Analyse how visitors use our website and improve user experience.
- Monitor website performance, traffic, and security.
- Support our marketing and business development activities.
- Comply with legal and regulatory obligations.
- Establish, exercise, or defend legal claims.
5. Legal Bases for Processing (UK Visitors)
If you are in the United Kingdom, we rely on one or more of the following legal bases to process your personal information:
- Consent, where you have given us permission to use your information for a specific purpose.
- Legitimate interests, where processing is necessary for our legitimate business interests and those interests are not overridden by your rights.
- Contract, where processing is necessary to take steps at your request before entering into an agreement or to perform a contract.
- Legal obligation, where processing is necessary for us to comply with the law.
6. Cookies and Analytics
We use cookies and similar technologies to operate our website, understand how visitors use it, and improve performance.
We also use Google Analytics, which helps us measure website traffic and usage patterns. Google Analytics may collect information such as your IP address, browser type, device information, pages visited, time spent on the site, and how you arrived at the site.
We use this information to better understand website performance and improve the relevance, usability, and effectiveness of our website.
You can control cookies through your browser settings. Where required by law, we will request your consent before placing non-essential cookies on your device.
7. How We Share Information
We may share personal information with trusted third parties where reasonably necessary to operate our website and business, including:
- Website hosting providers
- Analytics providers, including Google Analytics
- Website, technical, and support service providers
- Professional advisers, including legal, compliance, and accounting advisers
- Regulators, law enforcement, courts, or other authorities where required by law
We do not sell your personal information for money.
8. International Data Transfers
Your personal information may be processed in countries outside your country of residence, including the United Kingdom and the United States. Where required, we take reasonable steps to ensure appropriate safeguards are in place for international transfers of personal information.
9. Data Retention
We retain personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy, including to respond to enquiries, maintain business records, comply with legal obligations, and resolve disputes.
When personal information is no longer needed, we will delete it or anonymise it where appropriate.
10. Your Privacy Rights (UK)
If you are in the United Kingdom, you may have the right to:
- Request access to your personal information
- Request correction of inaccurate or incomplete personal information
- Request deletion of your personal information
- Request restriction of processing
- Object to certain processing
- Request data portability in certain circumstances
- Withdraw consent where processing is based on consent
- Lodge a complaint with the Information Commissioner’s Office
11. Your Privacy Rights (US)
Depending on the US state where you live, you may have privacy rights that can include the right to:
- Know what personal information we collect, use, disclose, or share
- Request access to the personal information we hold about you
- Request deletion of personal information, subject to legal exceptions
- Request correction of inaccurate personal information
- Opt out of certain data uses where applicable under state law
- Not be discriminated against for exercising your privacy rights
12. California Privacy Notice
If you are a California resident, this section supplements the rest of this Privacy Policy.
In the previous 12 months, we may have collected the following categories of personal information:
- Identifiers, such as name, IP address, and similar online identifiers
- Internet or electronic network activity information, such as browsing activity and interactions with our website
- Professional or business information, where provided in an enquiry
- Commercial information relating to services requested or enquiry history
We collect this information for the business purposes described in this Privacy Policy, including website operation, analytics, communications, service improvement, marketing, and security.
13. Data Security
We use reasonable administrative, technical, and organisational measures designed to protect personal information against accidental or unlawful loss, destruction, alteration, unauthorised disclosure, or access. However, no method of transmission over the internet or method of electronic storage is completely secure.
14. Children’s Privacy
Our website is not directed to children, and we do not knowingly collect personal information from children under 13, or under any higher age required by applicable law. If you believe a child has provided personal information through our website, please contact us through our website and we will take appropriate steps to remove it.
15. Third-Party Links
Our website may contain links to third-party websites or services. We are not responsible for the privacy practices of those third parties, and we encourage you to review their privacy policies before providing any personal information.
16. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated revision date.
17. Contact and Privacy Requests
If you have questions about this Privacy Policy or would like to exercise any applicable privacy rights, please contact us through the contact form available on www.v44.uk.